21 Sep Digital Transformation for Inclusive Business Development
Concepción Galdón, Aloña Martiarena. Johanna Andrango
Digital Transformation for Inclusive Business Development is a project supported by J.P. Morgan and delivered by the IE Foundation, the foundation of IE University, which has extensive experience in remote training, in collaboration with the City of Madrid and Orange. Through this project, small business owners (SBOs) in Madrid that are struggling to keep their businesses open due to the pandemic have developed their capacity to implement e-commerce and online marketing strategies. Delivered remotely, the project accelerated the beneficiaries’ ability to generate additional revenues by leveraging online channels. This project capitalizes on all the learning from the pilot project IE Foundation implemented in 2018-19 thanks to support by J.P. Morgan.