Bachelor in Communication  and Digital Media – 2nd Semester

DISCLAIMER:

Before buying your books do please confirm with your professors which compulsory titles you will be needing to follow their courses.

This page includes mandatory books for all intakes and sections in the academic course, so please make sure you only purchase the ones you need.



Business in Action, Global Edition
Editor: Pearson
Autores: Bovee, Courtland, Bovee, Courtland L. y Thill, John V.
PRINT BOOK
79.04 €
SAVING 10.04 €
Advertising: Critical Approaches
Editor: Routledge
Autores: Wharton, Chris
PRINT BOOK
68.93 €
Visual Communication: Understanding Images in Media Culture
Editor: SAGE Publications Ltd
Autores: Aiello, Giorgia y Parry, Katy
PRINT BOOK
47.84 €



Strategic brand management. Building, measuring (Business and Economics)
Editor: Pearson
Autores: Keller, Kevin L. y Swaminathan, Vanitha
PRINT BOOK
91.51 €
SAVING 9.33 €
On Deadline: Managing Media Relations (English Edition)
Editor: Waveland Press, Inc.
Autores: Howard, Carole M., Mathews, Wilma K. y Horsley, J. Suzanne
PRINT BOOK
28.59 €
Strategic Planning for Public Relations
Editor: Routledge
Autores: Silverman, Deborah A. y Smith, Ronald D.
PRINT BOOK
93.59 €
Consumer Behavior: Buying, Having, and Being, Global Edition
Editor: Pearson Education Limited
Autores: Solomon, Michael
PRINT BOOK
79 €



Bryman's Social Research Methods
Editor: OUP Oxford
Autores: Clark, Tom, Foster, Liam, Sloan, Luke y Bryman, Alan
PRINT BOOK
67.55 €
Statistical Methods for the Social Sciences, Global Edition
PRINT BOOK
74.99 €



Pyramid Principle, The (Book): Logic in Writing and Thinking
Editor: Pearson Education
Autores: Minto, Barbara
PRINT BOOK
45.75 €
SAVING 2.29 €

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