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Bachelor in Communication  and Digital Media – 2nd Semester

DISCLAIMER:

Before buying your books do please confirm with your professors which compulsory titles you will be needing to follow their courses.

This page includes mandatory books for all intakes and sections in the academic course, so please make sure you only purchase the ones you need.



Business in Action, Global Edition
Business in Action, Global Edition
Editor: Pearson Education
Autores: Bovee, Courtland L. y Thill, John V.
PRINT BOOK
77.99 €
SAVING 10.99 €
Advertising: Critical Approaches
Advertising: Critical Approaches
Editor: Routledge
Autores: Wharton, Chris
PRINT BOOK
73.82 €
Visual Communication: Understanding Images in Media Culture
Visual Communication: Understanding Images in Media Culture
Editor: SAGE Publications Ltd
Autores: Aiello, Giorgia y Parry, Katy
PRINT BOOK
47.84 €
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
Editor: Routledge
Autores: Perloff, Richard M.
PRINT BOOK
110.49 €
SAVING 8.05 €



Strategic brand management. Building, measuring, and managing brand equity (Business and Economics)
Strategic brand management. Building, measuring, and managing brand equity (Business and Economics)
Editor: Pearson
Autores: Keller, Kevin L. y Swaminathan, Vanitha
PRINT BOOK
91.51 €
SAVING 17.51 €
On Deadline: Managing Media Relations (English Edition)
On Deadline: Managing Media Relations (English Edition)
Editor: Waveland Press, Inc.
Autores: Howard, Carole M., Mathews, Wilma K. y Horsley, J. Suzanne
PRINT BOOK
19.5 €
Strategic Planning for Public Relations
Strategic Planning for Public Relations
Editor: Routledge
Autores: Silverman, Deborah A. y Smith, Ronald D.
PRINT BOOK
93.59 €
Consumer Behavior: Buying, Having, and Being, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition
Editor: Pearson Education Limited
Autores: Solomon, Michael
PRINT BOOK
78 €



Bryman's Social Research Methods
Bryman's Social Research Methods
Editor: OUP Oxford
Autores: Clark, Tom, Foster, Liam, Sloan, Luke y Bryman, Alan
PRINT BOOK
67.07 €
Statistical Methods for the Social Sciences, Global Edition
Statistical Methods for the Social Sciences, Global Edition
Editor: Pearson
Autores: Agresti, Alan
PRINT BOOK
74.99 €



Pyramid Principle, The: Logic in Writing and Thinking
Pyramid Principle, The: Logic in Writing and Thinking
Editor: Pearson Education
Autores: Minto, Barbara
PRINT BOOK
45.75 €
SAVING 2.29 €
Your Research Project: How to Manage It (Routledge Study Guides)
Your Research Project: How to Manage It (Routledge Study Guides)
Editor: Routledge
Autores: Hunt, Andy
PRINT BOOK
36.38 €
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