Bachelor in Communication  and Digital Media – 2nd Semester

DISCLAIMER:

Before buying your books do please confirm with your professors which compulsory titles you will be needing to follow their courses.

This page includes mandatory books for all intakes and sections in the academic course, so please make sure you only purchase the ones you need.



Business in Action, Global Edition
Editor: Pearson Education
Autores: Bovee, Courtland L. y Thill, John V.
PRINT BOOK
77.99 €
SAVING 10.99 €
Advertising: Critical Approaches
Editor: Routledge
Autores: Wharton, Chris
PRINT BOOK
73.82 €
Visual Communication: Understanding Images in Media Culture
Editor: SAGE Publications Ltd
Autores: Aiello, Giorgia y Parry, Katy
PRINT BOOK
47.84 €



Strategic brand management. Building, measuring, and managing brand equity (Business and Economics)
PRINT BOOK
91.51 €
SAVING 17.51 €
On Deadline: Managing Media Relations (English Edition)
Editor: Waveland Press, Inc.
Autores: Howard, Carole M., Mathews, Wilma K. y Horsley, J. Suzanne
PRINT BOOK
19.5 €
Strategic Planning for Public Relations
Editor: Routledge
Autores: Silverman, Deborah A. y Smith, Ronald D.
PRINT BOOK
93.59 €
Consumer Behavior: Buying, Having, and Being, Global Edition
Editor: Pearson Education Limited
Autores: Solomon, Michael
PRINT BOOK
78 €



Bryman's Social Research Methods
Editor: OUP Oxford
Autores: Clark, Tom, Foster, Liam, Sloan, Luke y Bryman, Alan
PRINT BOOK
67.07 €
Statistical Methods for the Social Sciences, Global Edition
PRINT BOOK
74.99 €



Pyramid Principle, The: Logic in Writing and Thinking
Editor: Pearson Education
Autores: Minto, Barbara
PRINT BOOK
45.75 €
SAVING 2.29 €

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