Disruptive forces have rewritten the rules of business. In an age of continuous change, the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can’t do this will leave themselves ripe for disruption.
Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand’s survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.