On the web: www.enriquedans.com
Enrique Dans
“I AM STILL DEEPLY CONVINCED THAT EDUCATION IS ONE OF THE CLEAREST AND BETTER WAYS TO CHANGE THE WORLD. ALTHOUGH WE STILL NEED TO CHANGE A LOT OF THINGS FROM IT”
Enrique Dans is not afraid to admit that he likes to test all new technologies that reach the market. This is not only because of his great interest on electronic devices, it is also related to the way that the Professor approaches the study of technology and business: everything around him raise new ideas and theories.
Anyway, it is not a surprise that he uses this method, as it is perfectly based on the interests of the Professor Dans on the new economy, the impact of technology on the behavior of consumers and companies, and the consequences of the new technological developments for businesses in general.
My environment causes my investigation. I like analyzing how new technology impacts first on myself, I try to keep my investigation in touch with the real world. You need to have your feet on the ground.
Todo vuelve a cambiar
Book in Spanish
El experto en innovación tecnológica Enrique Dans escribió en 2010 un ensayo titulado Todo va a cambiar. En él analizaba las transformaciones que había supuesto la irrupción de internet en los modelos de negocio de varias industrias y cómo afectaba a la sociedad y a la vida de las personas. Más de diez años después, la vertiginosa evolución de la tecnología ha llevado a Dans a escribir un nuevo libro, porque Todo vuelve a cambiar.
Viviendo en el Futuro
Living in the Future
Spanish and English versions available
How will the future be like? What impact will technology have on it? How can technology help us solve our more urgent problems?
Current technology has not much limitations. Until now, we have built business ecosystems whose incentive to develop anything made us progress really fast. But this scenery is full of risks. The unceasing rivalry and the progress have driven human civilization into an unsustainable scenario of climatic emergency that makes their end something possible. That is why it is necessary to question the model we have been maintaining from the Industrial Revolution.
Todo va a cambiar
Book in Spanish
Conocer y entender los cambios que la tecnología motiva en el comportamiento de los consumidores es crucial para que las empresas sepan cómo adaptar correctamente sus modelos de negocio y mantener con ello su competitividad. Negarse a aceptar dichos cambios y obstinarse en mantener estrategias válidas en su momento pero ineficaces en el presente y obsoletas en el futuro supone la mejor receta para conseguir una lenta pero inexorable desaparición.
