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Intergeneracionalidad: oportunidad de innovación para la empresa



Concepción Galdón, Rafael Puyol, Terry Huang, Laura McDermott and Bárbara Rey

Date published
June 2021

Observatory of Demography and Generational Diversity

Demographic transformation involves a profound sociocultural change that affects companies very directly both in their relationship with employees and customers and in the conceptualization of their products, services, and business models. The higher average quality of life for people as they age leads logically to a search for new goals and dreams at stages in which it was previously accepted that life was coming to a close. This coincides with an evolution of functional diversity at a time when there is still plenty left to live and to contribute. Furthermore, the advance in the use of new technologies is prompting demographic changes to configure a new social, cultural, and economic environment.

All of this paints a complex scenario in which an encounter between six generations takes place; each one with its  articularities, needs, and contributions. This report proposes a mixed approach to the phenomenon of demographic transformation, combining an in-depth quantitative analysis of secondary data with a qualitative analysis of data from primary sources analyzed for this study.

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