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Concepción Gabaldón, Poliana Muñoz & Eugenia Gutierrez

Date published: September 2023

Digital Transformation for Inclusive Business Development is a project supported by J.P. Morgan and Madrid City Council, in collaboration with Orange, and delivered by IE Foundation.

Through the third edition of this project, 201 small business owners (SBOs) in Madrid, struggling to keep their businesses open due to the crisis brought about by the pandemic, are developing the capacity to implement e-commerce and online marketing strategies. Delivered in a remote format, which proved successful in the second iteration, the project is designed to accelerate the ability of the beneficiaries to generate additional revenues by leveraging online channels.

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