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This report addresses how the artistic and cultural activities at the Botín Center is closely related to changes in the creativity and with the creation of personal and social benefits.

This is a first step to keep spreading knowledge through initiatives and projects that stimulate debates, discussions and actions around new ideas, perspectives and thoughts related to the great potential and the benefits derived from the arts.

The Botín Center is an international and referral art center in Santander with the mission of waking the creative power by facilitating the access to the arts and using its great potential to develop an emotional intelligence and creativity in order to generate economic and social wealth.

The ultimate purpose of this center is not creativity per se, but creativity as a path to achieve personal wellbeing, social development and economic wealth.