The Enlightened Capitalists. Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
The Enlightened Capitalists. Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
Editor: Harper Collins USA
Autores: O'Toole James
A帽o de Publicaci贸n: 2019

An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices鈥攆rom British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.

Today鈥檚 business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible.

In The Enlightened Capitalists, James O鈥橳oole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn鈥檛 have to make trade-offs between profit and virtue.

Combining a wealth of research and vivid storytelling, O鈥橳oole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated鈥攖he fate of many idealistic capitalists.

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