Marketing metrics. Misurare e valutare le attività di marketing: The Manager's Guide to Measuring Marketing Performance (Business and Economics)
Marketing metrics. Misurare e valutare le attività di marketing: The Manager's Guide to Measuring Marketing Performance (Business and Economics)
Editor: Pearson
Autores: Farris, Paul W., Bendle, Neil T., Pfeifer, Phillip E. y Reibstein, David J.
Año de Publicación: 2025
PRINT BOOK
PRICE 43.46 €
SAVING 2.29 €

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept