Dr. Mark Esposito is an adjunct professor of Strategy at IE Business School and a professor of Business and Economics at Hult International Business School as well as at Harvard University’s Division of Continuing Education. He also serves as Institutes Council Co-Leader for the Microeconomics of Competitiveness program (MOC) at the Institute of Strategy and Competitiveness, at Harvard Business School. He is a Research Fellow at the Judge Business School, University of Cambridge and a Senior Associate for the Cambridge Institute for Sustainability Leadership.
He is the co-founder of the concepts of “Fast Expanding Markets” and “DRIVE”, which represent new lenses of growth detection and co-author of the bestseller Understanding How the Future Unfolds: Using Drive to Harness the Power of Today’s Megatrends.
DRIVE is a framework of what we call the future trajectories, things that we think will happen for a fact that will have an impact on major socio‑economic systems. It is a way to engage you with multiple factors. Some of them might be what we call no market factors, factors that are not currently in your business model.
The Fourth Industrial Revolution (4IR) is reshaping the globe at a rate far quicker than earlier revolutions. It is also having a greater influence on society and industry. We are currently witnessing extraordinary technology such as self-driving cars and 3D printing, as well as robots that can follow exact instructions. And hitherto unconnected sectors are combining to achieve unfathomable effects. It is critical to comprehend this new era of technology since it will significantly alter life during the next several years in this age of technological advancement. In particular, one of the most significant findings is that 4IR technologies must be used responsibly and to benefit people, companies and countries as a whole; as a result, the development of artificial intelligence, the Internet of Things, blockchain, and robotics systems will be advanced most effectively by grouping a multidisciplinary team from areas such as computer science, education and social sciences.
Artificial intelligence will radically change our lives–not just in the ways you might think. You’ve been made to believe that AI will take your job. The truth is AI will deeply change the nature of work itself and lead to the creation of jobs that don’t exist yet. Sensational media reports speculate about the “rise of machines” but fail to see that there’s no real intelligence in AI. It is not an all-seeing master, but rather a functional tool that must combine with the intelligence we possess to be effective.
With The AI Republic, Terence Tse, Mark Esposito, and Danny Goh have not written a book for coders, but for everyone curious about a future shaped by AI. They demystify this life-changing technology and explain how we can build a shared space where humans and intelligent automation work together, whether you’re a business executive who wants to implement it, a government leader responsible for policy creation, or a parent who wants to prepare your children to grow up with AI as a companion.
Your organisation’s success depends on how you prepare for the future. While business leaders of the past looked in the rear view mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today—megatrends. By observing today through the lens of DRIVE and understanding how megatrends influence one another, business owners, entrepreneurs, executives, policy makers and individuals can prepare better for tomorrow.