Victor Gay Zaragoza

"One science fiction movie inspired scientists to make a great discovery — that is the power of a good story."

Víctor Gay Zaragoza is the founder of theyelloway.com and the creator of two storytelling methodologies that have helped over 30,000 people from companies such as Accenture, Anecoop, Bosch, KPMG, Mondragón, Cruz Roja, Danone, Uría Menéndez, Repsol, and Telefónica craft their storytelling. He is also a professor of storytelling in the IMBA program at Instituto de Empresa (IE), as well as in the MIM and MTdX programs at IE Business School, and serves as the director of the Storytelling Innovation Lab at IE University.

Gay Zaragoza has received numerous accolades, including recognition for delivering “the most practical training” by Foment del Treball and six awards for “teaching excellence” for his classes at IE Business School in 2024. The financial newspaper Expansión dubbed him “the scriptwriter for executives.”

In August 2021, he was diagnosed with high-grade lymphoma cancer. This experience made him particularly sensitive to cancer-related causes, leading him to found CancerWarriors.es, a group offering emotional support to cancer patients and survivors through storytelling.

For his book Storytelling in the Age of AI, Víctor interviewed employees from major social media platforms, uncovering their best-kept secrets on how they make us addicted and steal our attention. The book also provides scientific evidence on the consequences of algorithm-driven narratives and why effective communication is essential in the age of AI.

Víctor published his first book, Rebellious Philosophy (Filosofía rebelde, Editorial Kairos), at the age of 26. It is an essay exploring the underlying unity of world religions’ values and their connection to leadership, receiving critical acclaim from media outlets such as El País, La Vanguardia (Spain), El Espectador, and El Tiempo (Colombia).

His second book, 50 Books That Will Change Your Life (50 libros que cambiarán tu vida, Alienta), is a curated selection of transformative books across fields like work, psychology, and philosophy. It became a bestseller, reaching number one in sales. His third book, the historical novel The Defender (El defensor, Columna and Suma de Letras), tells the true story of a family member who sacrificed his life to save a president detained by the Nazis and tried in Barcelona. He also authored The Yellow Path: 7 Steps to Success Through Storytelling (El camino amarillo: 7 pasos para tener éxito contando una historia, Ediciones B), which focuses on helping brands and individuals create their unique storytelling and became a number-one bestseller on Amazon.

There are still things humans do much better than machines and algorithms, but it’s true that there are things algorithms already do much better than we do. Perhaps it’s wise to delegate those tasks to them and let them work for us, but not the other way around—not us working for them, right?

Revoluciona el Algoritmo

Written in Spanish

We live in a narrative-driven world shaped by algorithms, where storytelling has become an essential tool to stand out. The emergence of Artificial Intelligence (AI) poses new challenges to ensuring your message creates an impact in this digital era, leading to questions such as:

What’s the point of telling stories if machines can do it too?
Can we differentiate ourselves from AI and remain relevant?

In this book, Víctor Gay Zaragoza, an expert in communication, brand narratives, and storytelling, reveals how the rise of AI presents challenges but also great opportunities to improve your communication. This allows you to:

Enhance the best of your style to reach where AI cannot.
Use your personal experience as a foundation for crafting effective and inspiring narratives.
Learn to train AI for your storytelling purposes.

The seven key elements of this approach are:

FIND CONSCIOUS CAUSES: Go beyond objectives and base your stories on your consciousness—something AI lacks. From this foundation, you’ll create credible narrative dreams for your audience.
UNVEIL THE FICTION OF THE STORIES WE LIVE IN: Understand the biological and behavioral effects of stories, decipher narrative types, and learn how to craft messages that capture attention and influence decisions.
REACH WHERE AI CANNOT: Develop charisma, originality, focus, improvisation skills, and the ability to read the moment—qualities AI will never master.
USE YOUR OWN EXPERIENCE: Learn how to tell your story to shift perspectives and emotions.
EXPRESS YOUR DNA: Create unique seeds of your essence and never delegate the creation of your identity to AI.
TRAIN AI: Teach it your style and leverage its potential by applying specific narrative structures.
GO BEYOND: Utilize transmedia, visual storytelling, and data-driven narratives to deepen your impact.

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